Web Content Manager Guidelines and Responsibilities

Distributed Web Content Management

Wentworth's website (www.wit.edu) and internal portal, Lconnect, have a vital role in communicating with prospective students and their families, current students, faculty and staff, as well as alumni and the community. The information Wentworth provides is as diverse and unique as the departments and offices that make up the Institute.

In Spring 2009 a Web Advisory Committee (WAC) was established to develop recommendations on how Wentworth’s web presence could be improved for our external website, as well as how to better leverage Lconnect. The committee consists of representatives from academic departments and business offices to assure broad-based community input. (A list of members is available on the Web Services website.)

As Wentworth moves forward with establishing a framework and process for sustainable web development, it is necessary to implement a more structured method for maintaining and developing content for the website and Lconnect. The goal is to maximize our web resources as a communication tool by providing users with accurate, up-to-date information about Wentworth, giving them a sense of what it is like to attend, work at, or be a graduate from Wentworth.

Distributed Web Content Model

Wentworth is deploying a distributed content management model that relies on department-level web content managers acting as point persons for website and Lconnect content. This model was proposed by the Web Advisory Committee and approved by the President’s Advisory Committee. For this model to work successfully, the head of each academic department and business office is asked to assign an individual to be his or her Web Content Manager. Content is generated within the departments and offices; having an individual from each department take ownership of the website better insures the information is current and correct. It also reduces the bottleneck that often occurs when all web content is updated by a central web team.

Training & Guidelines

Web content managers are asked to take on responsibilities critical to their department/office and the Institute as a whole. To support their efforts, and to provide consistency throughout the Wentworth website, the Web Advisory Committee will provide web policies and guidelines. DTS Web Services will provide additional support by offering training in web editing tools, preparing content for a website, and on how to use the content management system when it is implemented. DTS Web Services and the Web Advisory Committee will work to provide resources to assist the content managers.

Web Content Managers Group

The flow of information is a key element in insuring the success of a distributed model. Wentworth's website must exhibit consistency in the look, feel, and navigation of the website to insure it is perceived as professional, while still empowering departments and offices to own their content. To further support communication and empower content managers, a users' group will be formed. Members will meet regularly to discuss successes and concerns, to collaborate, and to be made aware of changes to the website and systems that may affect them.

Workload Expectations

For experienced content managers

Initially experienced content managers will not be required to invest much time beyond what they do now. They will be expected to review their entire site for outdated information and links, typos, etc. This will take approximately 10-15 minutes per page.

For inexperienced content managers

Inexperienced content managers will need to allow more time initially to learn the basics of Dreamweaver, the current standard tool for updating Wentworth web site. Estimate up to 6 hours for training and practice. After that, the content manager will need to review their departmental site for outdated information and links, typos, etc. This will take approximately 15-20 minutes per page, until the content manager becomes more comfortable with the software.

For all content managers

As Wentworth implements a web content management system (CMS), there will be an additional time investment (estimated 10 hours) to learn the new software and transition content into it. The goal of the CMS is to make it easier and faster to manage web content, so the end result will be less time to maintain equivalent content.

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